Henry Sylvern collection of noncommercial recordings,1941-1958

Collection Data

Description
The collection contains a wide variety of Sylvern's work in all areas. Included are selections of his advertisements for such products as Pepsi Cola, Capitol Airlines, Welch's refreshment wine, Fab detergent, and Camel cigarettes. The studio recordings consist of performances by Sylvern and his orchestra of popular songs composed by Sylvern and others. The radio programs contain samples of his work on a number of shows, including the MGM Screen test (for which he acted as musical director), Hank Sylvern Presents, This is Show Business, and Suspense.
Names
Sylvern, Henry, 1908-1964 (Performer)
Library locations
Rodgers and Hammerstein Archives of Recorded Sound
Shelf locator: *L (Special) 89-40
Topics
Radio advertising
Singing commercials
Popular instrumental music
Jazz
Radio programs, Musical -- United States
Notes
Acquisition: RHA
Acquisition: 135 sound discs
Biographical/historical: Henry Sylvern was a Russian-born composer, pianist, and bandleader best known for his work in the United States on radio programs and advertisements. Among the shows that Sylvern worked on were the Du Pont Show of the Week, the Arthur Godfrey Show, Suspense, This is Show Business, and The Man Against Crime. He wrote and performed the music for many advertisements, most notably the Pepsi Cola jingle "Be sociable."
Action: Cataloged 05/24/1989 dht
Citation/reference: Finding aid available in repository. In: *L(Special) 89-40.
Physical Description
Extent: 135 sound discs :analog.
Extent: 56 sound discs :analog, 33 rpm ;16 in.
Extent: 56 sound discs :analog ;12 in.
Extent: 23 sound discs :analog ;10 in.
I. Advertisements, alphabetical by product name. II. Studio recordings, alphabetical by song title. III. Radio programs, alphabetical by show title.
Type of Resource
Sound recording
Identifiers
RLIN/OCLC: NYPW89-A284
NYPL catalog ID (B-number): b11343703
Universal Unique Identifier (UUID): 5f228280-509b-0136-5468-0990b0282c52
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